Integrate all the organization’s programs, public education, and advocacy
efforts. By planning a long-term strategy for your efforts, you will be
positioned to be more proactive and strategic, rather than consistently
reacting to the existing environment.
A Strategic Communications Plan
-will help you deploy resources more effectively, highlight synergies, and shared opportunities in your various programs and work areas.
-has the power to transform an organization: in terms of your both credibility and status in your community.
-will facilitate you working together as a team to achieve your
mission and vision for your community.
Steps prior to implementing your strategic communications plan:
- Assess your communications infrastructure.
- Establish your goals.
- Who is your target?
- Who is your audience?
- What is your timeframe?
- What is your message?
