An analysis of the current business situation is our preference when beginning any client relationship. The results of this analysis provide us with a Marketing Plan which gives us the necessary information to tailor our activities to your long term goals.

Advantages of a plan:

• Builds and sustains a competitive advantage for your firm.
• Lets you control your own destiny.
• Lets you choose the markets you want to serve.
• Gives you the freedom to say “no” to some things.

Customized Marketing Plan

The Customer
• Who are your customers?
• How will you target your customers?
• How much will your customers spend on your type of product or service?

Competition
• Who are your five nearest competitors?
• How do your strengths and weaknesses compare to those of your competitors?

Environment
• Economic Factors
• Legal and Government Factors

Product or Service Analysis
• Description of product or service
• How does your product or service compare with that of competitors?

Marketing Strategy
• Image
• Features
• Pricing

Advertising
• Selling points
• Promotional placement