Seasoned in launching new services and products.
From clearly positioning the your company within the competitive landscape, to building awareness and generating media coverage. We will develop a comprehensive launch plan that identifies revenue and sales goals.
Defining and executing tactics that range from pushing your message into the marketplace to pulling prospects for your sales team.
Experienced conceptioning and positioning include:
- Print advertising and placement
- Direct target marketing
- Direct mail
- Event management(tradeshows, seminars, and public speaking engagements)
- Public relations(including online PR)
- Online newsletters and targeted email campaigns